To My Celestial

To My Celestial (2024)
Visual identity
Hybrid print design
Environmental design
Photography

For my graduation project, I reimagined the Vietnamese ancestor veneration ritual by weaving graphics, sounds, films, and photography into an immersive installation. The visual identity highlighted a playful use of green shades and traditional symbolic objects, incorporated into the project’s digital and physical components.

(1) The installation interpreted a traditional Vietnamese funeral using technology and media.

(2) People’s interaction with the chroma-key effect.

(3) Promotional photoshoot.

(4) Promotional prints, inspired by Vietnamese votive paintings and death announcements.

(5) This publication showcases the project's early concept, with the prints chroma-keyed into experimental footage sequences.

Created with Adobe Creative Suite (Photoshop, Indesign, Lightroom), Figma, OBS Studio.

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