To My Celestial

To My Celestial (2024)
Visual identity
Hybrid print design
Environmental design
Photography

For my graduation project, I reimagined the Vietnamese ancestor veneration ritual by weaving graphics, sounds, films, and photography into an immersive installation. The visual identity highlighted a playful use of green shades and traditional symbolic objects, incorporated into the project’s digital and physical components.

(1) The installation interpreted a traditional Vietnamese funeral using technology and media.

(2) Promotional photoshoot.

(3) Promotional prints, inspired by Vietnamese votive paintings and death announcements.

(4) This publication showcases the project's early concept, with the prints chroma-keyed into experimental footage sequences.

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